"Our festival work has an all-important goal - 'To create an exciting, energising atmosphere in a town or city centre that maximises its existing potential (i.e. shops, cafes, restaurants, open spaces and squares) by the addition of carefully chosen special events and street arts.'
We choose the arts as a starting point (though it is obviously possible to use sporting activities, markets and other types of event). We believe that the interaction between performers and audience and, as importantly, between the audience and each other, is best guaranteed this way. It is this interaction that sparks the ‘animation’."